Paid Ads Management that Delivers Qualified Leads, Not Just Clicks - Google & Meta Ads
Mashilo Digital builds AI-powered Google Ads and Meta Ads systems amongst other services such as website and app development that generate a consistent flow of Qualified Leads. Every campaign is built on real audience data, tested creative, and conversion tracking that actually works, so budget goes toward leads that convert, not clicks that don't. No guesswork, no set-and-forget campaigns left to rot.
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Generic ads don’t grow a business. Our paid ads system runs Google Ads and Meta Ads together as one engine, built to generate consistent, high-intent demand with fully tracked campaigns designed to increase enquiries, lower cost per lead, and grow predictable monthly revenue.
Google Ads Management, Done Right
We target high-intent search terms so you capture buyers already looking for you, not just traffic.
Meta Ads That Actually Convert
Facebook and Instagram campaigns built on real audience data, not guesswork.
One Unified Paid Ads Strategy
Google and Meta working from the same data, so budget moves to whatever's converting.
WHAT WE DO
One Agency, All Paid Ads Platforms
We run Google Ads and Meta Ads as one lead-generation system, with weekly reviews so nothing sits on autopilot.
Google Ads Management
Meta Ads for Facebook and Instagram
One Strategy for Both Platforms
Why Businesses Choose Us
Paid ads management built for South African budgets and buyers.
Lower META Ads Cost Per Click
We cut wasted spend by targeting high-intent search terms, not broad keywords that drain budget
Lower Google Ads Cost Per Click
We cut wasted spend by targeting high-intent search terms, not broad keywords that drain budget
Transparent Paid Ads Pricing
No hidden fees or vague retainers. You see exactly what you're paying for and what it's generating.
Transparent Google Ads Pricing
No hidden fees or vague retainers. You see exactly what you're paying for and what it's generating.
Weekly Performance Reviews
Every campaign reviewed and optimised weekly, not left to run on autopilot.
Weekly Performance Reviews
Every campaign reviewed and optimised weekly, not left to run on autopilot.
Real ROI, Not Vanity Metrics
We report on leads and revenue generated, not just clicks and impressions.
Real ROI, Not Vanity Metrics
We report on leads and revenue generated, not just clicks and impressions.
Built for Growth Focused Businesses
Most agencies run the same playbook for every client. We build paid ads management campaigns exclusively around how South African businesses generate leads, lower cost per click, and grow predictable revenue.
- Specialised in Google Ads and Meta Ads management
- Campaigns optimised for high-value services and products
- Weekly performance reviews tied to leads and revenue
- Weekly performance reviews tied to leads and revenue
High-Intent Audience Targeting
Reach customers actively searching for your products or services.
Conversion-Optimised Funnels
Turn ad clicks into qualified, converted leads.
Automated Lead Follow-Up
Respond within minutes. Reduce drop-off by 40%.
Live Performance Reporting
Track every lead back to the exact ad that drove it.
Case Studies
Over R300,000 in Just 90 Days
Restructured product feed, negative-keyword pruning and Performance Max rebuild for a national online retailer.
Result: 3x return on ad spend in 90 days
Read Case Study →
Over R2.3M in Just 90 Days
Google Search plus Meta lookalike campaigns with call and form tracking for a Pretoria cosmetic clinic.
Result: R2.3M attributable revenue in 90 days
Read Case Study →
47 Leads at R180 CPL
A lead-gen funnel with instant WhatsApp handoff for a B2B services firm, from cold traffic to booked calls.
Result: 47 qualified leads in month one
Read Case Study →Frequently Asked Questions
Straight answers about Google Ads and Meta Ads management in South Africa.
Most South African businesses spend between R5,000 and R15,000 per month on Google Ads, depending on industry competitiveness and goals. This covers your actual ad spend to Google, separate from management fees. We help you find the right starting budget based on your sector and target audience before any campaign goes live.
We charge a fixed monthly retainer for Google Ads and Meta Ads management, separate from your ad spend. The exact fee depends on the scope of campaigns and platforms involved. Book a strategy call and we’ll give you a clear, fixed monthly quote, no hidden percentages or surprise costs.
We start with a strategy call to understand your business, audience, and goals. From there, we build and launch Google Ads and Meta Ads campaigns within 7 days, fully tracked from day one. Every week, we review performance and optimise targeting, creative, and budget allocation to lower your cost per lead.
Our paid ads management includes campaign strategy, ad creative, audience targeting, bid management, conversion tracking, and weekly performance reporting across Google and Meta. You get full visibility into what’s working, what’s not, and where every rand of your budget is going.