We pulled 28 days of Search Console data for mashilodigital.co.za: 203 queries, ~1,800 impressions, zero clicks. Here’s what the numbers said and what we changed.
Impressions Without Clicks: What Our Own Search Console Data Revealed Read More »
Load-shedding searches halved in a quarter. That’s a signal South Africa’s online rhythm is normalising. Check your dayparting before it costs you leads.
What Load-Shedding Ending Does to South African Ad Performance Read More »
Meta ads −45.1%, TikTok ads −44.8%, Facebook ads −18.4% in one quarter. Read it as a research signal, not a verdict on your spend.
Meta, TikTok and Google Ads Searches Dropped in One Quarter Read More »
Searches for ‘google ads management’ fell 65.9% in a quarter. Not a sign paid search stopped working — a sign discovery moved. What we changed, and what you should.
Paid Search Searches Are Drying Up. Attention Moved. Read More »
Google Trends data shows SEO search interest up 9.3% and search engine optimisation up 16.2% while ‘digital marketing’ fell 22.9% in one quarter. Our own GSC data confirms the gap.
SEO Search Interest Is Rising. Nothing Else Is. Read More »
What Google Ads management costs in SA in 2026: agency fees, CPC by industry, minimum budgets, and how to spot a budget drain early.
Google Ads Management South Africa: 2026 Cost Guide Read More »
